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SIGRID (27/11/19)

Norwegian pop-master Sigrid pulls out the tunes at a dynamite show in Newcastle.
Published: 08/01/2020
  Author + Photos: Eleanor Osada

In 2017, Sigrid appeared, seemingly out of nowhere, and had a hit with the infectious ‘Don’t Kill My Vibe’. She went on to win BBC’s Sound of 2018 and has since been somewhat of a luminary ever since, putting out banger after banger - all of which have such staying power, they’re singing over each other in our heads.

Her music is so clean-cut and perfectly produced, with each hook resonating like it’s been meticulously crafted by someone in a lab. In fact, Sigrid is so proficient in pop, 2018’s ‘Strangers’ now has over 91 million streams. She’s a marvel: great on any festival bill, good on your playlist, and just so totally likeable. Without trying to qualify Scandinavians, she certainly has ABBA’s knack for honing timeless melodies, and her discography? The same pleasant, ubiquitous, well-rounded familiarity of an IKEA catalogue - and I really mean that in the nicest way possible, in the sense that she can pre-plan and place a hook as someone can assemble flat-pack with ease.

She brought her tour to Newcastle in support of her debut album, Sucker Punch, unleashing her whole database of furiously good hits. With some live sets, once they’ve played *that* song, the crowd kind of dies down a little. Some people leave. But for the entirety of Sigrid’s sold-out show, the crowd kept going and going, getting increasingly more frenzied as the night wore on. The energy, from both the musicians onstage and the audience, was enthralling.

In her trademark white tee and jeans, Sigrid and her band stormed the stage with an explosion of colour and lights, delivering power-pop anthems from the word ‘go’. It was a real treat to watch her perform at such close range and see her engage with her audience so affectioniately. My favourite (and sadly underrated) album track, ‘Never Mine’ proved to be even more of a joy to hear live with its synthy, shadowy undercurrent running through the verses, and its explosive dark-pop chorus - like an offcut from Swift’s 1989.

As Sigrid once told i-D, her inspiration simply comes from “just really well written pop songs”. And coincidentally, it’s also how she thrives.



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